With plenty of other alternatives to getting your brand noticed on the internet today, a website still stands to be the most important piece to your digital presence. Yes there’s other options like Facebook, Bandcamp, Twitter, and Spotify to get people interested in your band, but they are all only pieces to the puzzle.
Small businesses across the country continue to ignore even the most basic of SEO practices, but that’s not you! This list of questions will help guide you forming the best possible SEO gameplan, or at the very least, give you a base understanding.
You have a few choices for platforms if you decide to build a website, but I have to say that WordPress is one of the best at being user-friendly and extremely customizable; it’s made for all skill levels! The platform is free and open source. I have personally used it to build 15 websites for small business over the last three years. You can literally create websites for e-commerce, blogging, membership or just an informational website.
In order to grasp the concept of search engine optimization, understanding search engines is step 1. With this foundational knowledge about search engines’ purpose, how web pages get indexed, what a sitemap is, and basic ranking factors, you will be closer to planning an SEO campaign.
Google updates its algorithm over 500 times per year. Yes, you read that correctly– more than once per day. Most you won’t notice, but others have dramatic effects on search engine rankings. Those dramatic ones are given nicknames and SEO pro’s need to at least understand their effects in order to keep websites climbing the rankings.