Small businesses across the country continue to ignore even the most basic of SEO practices, but that’s not you! This list of questions will help guide you forming the best possible SEO gameplan, or at the very least, give you a base understanding.
In order to grasp the concept of search engine optimization, understanding search engines is step 1. With this foundational knowledge about search engines’ purpose, how web pages get indexed, what a sitemap is, and basic ranking factors, you will be closer to planning an SEO campaign.
Google updates its algorithm over 500 times per year. Yes, you read that correctly– more than once per day. Most you won’t notice, but others have dramatic effects on search engine rankings. Those dramatic ones are given nicknames and SEO pro’s need to at least understand their effects in order to keep websites climbing the rankings.