EDUCATION

Temple University

December 2017
Bachelor of Business Administation
Major: Management Information Systems

Original intent was for a degree in Accounting but switched to MIS after one semester. Related coursework includes: Data Analytics, Data-Centric App Development, Project Management, & Enterprise IT Architecture.

Bucks County Community College

May 2015
Associate of Arts
Major: Accounting

Originally had a focus on Management & Marketing but switched the Accounting. Related coursework includes Business Calculus, Statistics, Public Speaking, Financial & Managerial Accounting.

Neshaminy High School

June 2012
High School Diploma
Major: Video Production & Graphic Design

While my primary areas of focus were on Video Production and Graphic Design, I had a strong interest in English that enabled me to become a web copywriter.

College Years

My time at Bucks County Community College and Temple University were extremely fulfilling professionally and personally.  Relationships I made during these years continue to this day, and I was fortunate enough to work with wonderful classmates.

I made a deliberate decision to learn general business and IT practices, while allowing myself the opportunity to persue my career in digital marketing.

Relevant Coursework

  • Data Analytics
  • Data-Centric Application Development
  • Project Management
  • Enterprise IT Architecture
  • Information Systems Integration
  • Elective: Search Engine Optimization
  • Elective: Social Media Marketing

Experience

Infinity Digital Agency

May 2016 – May 2018
Digital Marketing Associate
Department: Search Engine Optimization

Communicate with 23 clients and strategize with two project managers to plan SEO campaigns and make adjustments as required. Research new practices and regulations in the digital marketing industry to recommend process changes to management. Perform keyword and market research for a variety of industries to provide valuable content for our clients.

Sandbox Platform

September 2017 – February 2018
Digital Media Associate
Department: Marketing

Developed and maintain front-end website using WordPress to attract an audience of engineering lab and makerspace managers. Won the Fall 2017 MIS Capstone Competition against 9 teams by pitching Sandbox to a team of TU administrators and industry professionals. Collaborated with development and business teams to wireframe UI for new web application aimed at inventory management and product procurement.

Total Web Company

September 2015 – May 2016
SEO Intern
Department: Search Engine Optimization

Learned fundamentals of various SEO tactics and including: keyword research, landing page design, client reporting, backlink acquisition, and more. Upsold SEO services to 8 web design clients. Researched and implemented SEO softwares for use within the company. Most notable were Web CEO and SEMRush.

Skills Developed

  • Keyword Research
  • Backlink Acquisition
  • Citation Building
  • Copy Editing
  • Campaign Strategy
  • Schema Markup
  • On-Page SEO
  • Local SEO

Tools

  • SEMRush
  • WordPress
  • Agency Analytics
  • Spyfu
  • Hootsuite
  • Google Search Console
  • Google Analytics
  • Schema App
  • Photoshop
  • Illustrator
  • Muse
  • TeamWork
  • Vendasta
  • TextBroker
  • Trello